PERL's mission is twofold:
1. To empower individuals to recognise their role as active citizens and to make more responsible daily choices
2. To influence governments, businesses and schools to educate individuals and to make better lifestyle choices both available and attractive.
To fulfil our mission PERL:
- develops and promotes policy changes
- develops curricula
- gives visibility to those creating innovative, better lifestyles
- develops teaching methods and materials
- supports projects in developing countries
- researches product and consumer trends, social responsibility, information management and social innovation.